Designed for a welcoming brand identity for Capybara Bathing, a wellness sanctuary in Surry Hills, Sydney. It emphasises self-care, mental health, and community amidst city stress. Inspired by communal bathing, it unites people in a shared space for relaxation and connection. Aim to appeal to a diverse clientele.
Crafting a brand identity for an urban communal bathhouse is the task. Balancing inclusivity, wit, relaxation, and sophistication is crucial, reflecting the establishment's high-quality design and embracing diversity and mental wellness. Inspired by communal bathing culture, the brand must embody Capybara's essence—friendly, laid-back, and community-driven—while elevating its urban image. Collaboration with local artisans and patrons adds complexity, necessitating a cohesive and inclusive approach. The design must bridge past traditions with modern urbanity, infusing whimsical charm with sophistication, creating a welcoming sanctuary where patrons slow down, connect, and embrace self-care.
Balancing inclusivity, wit, relaxation, and sophistication is pivotal, while also reflecting the establishment's commitment to diversity and mental wellness. Drawing inspiration from communal bathing culture, the brand should encapsulate the friendly, laid-back, and community-driven essence of Capybara while enhancing its urban allure. Collaborating with local artisans and patrons presents a challenge, demanding a unified and inclusive approach. The design must seamlessly blend historical traditions with contemporary urbanity, infusing a touch of whimsy alongside sophistication, to cultivate a welcoming sanctuary where patrons unwind, connect, and prioritise self-care.