Branding and editorial design for a internal mental health program
Better Mental Health is an internal psychological training program that focused on the employee’s mental healthy. It aims to bring awareness to all the employees, and encourage them to speak out the mental issue and face the problem.
I worked closely with the psychologist to design a visual identity that could bring a positive vibe to the audience, and also need to avoid too literal imageries as a sensitive concern. The knowledge will deliver from brochures, help toolkits to presentation visual on the big screen, as well as promotional materials. Better Mental Health reflected in a minimalist design, using typography to allow the brochure to speak for itself.
I’ve chosen a simple round line drawing and clean icon illustrations to create a clean and light vibrant look. This new simple line illustration can scale up or down to optimise eligibility at various sizes. Better Mental Health is a curated warm community that brings together employer and employees to foster new dialogues and connections between people.